Mermaid March Break 2025: March 1–16

Join Us for a Proven Success!

Why Participate?

Mermaid March Break has been a sold-out event for three years, growing in 2025 to potentially 20,000 attendees. Visitors consistently ask for more mermaid-themed activities and recommendations on where else to go. By participating, you’ll turn your business into a must-see destination for excited visitors eager to explore all Brockville has to offer.

How You Can Participate

1. Stay Open and Get Involved

Stay open during the event and add a mermaid-themed attraction.

  • Examples: A window display, selfie station, themed products, or special promotions.
  • Interactive App Integration:
    • Showcase your business with photos, descriptions, and directions on Google Maps.
    • Engage visitors through gamified challenges, encouraging them to visit multiple locations.
    • Be part of a dynamic tool that connects attendees with everything mermaid-themed in town.
  • Opportunities for mermaids to make guest appearances (limited availability).
  • Broadcast AQ mermaids live to draw more attention (limited availability).

2. Be Featured in the Mermaid Guide

Get included in the printed and digital Mermaid Guide, distributed to thousands of attendees:

  • Mention Page: Free
  • ¼ Page Ad: $250
  • ½ Page Ad: $500
  • Full Page Ad: $1,000

Need help? We offer creative support to make your ad stand out.

3. Contribute to the Grand Prize

Offer a prize for our app’s gamified challenges, like a gift card or unique product. This drives visitors directly to your location.

4. VIP Engagement

Create an exclusive item for VIP guests, such as a mermaid-themed sample or special offer and be added to our VIP Program. (Limited time to participate)

These high-yield visitors will visit your shop to pick up their items, exploring more while they’re there.

5. AQ Branded T-Shirts and Hoodies

·         Show your support for Mermaid Madness with AQ-branded mermaid T-shirts and hoodies.

·         Perfect for staff to wear or to sell in-store, letting visitors know your business is part of the fun.

·         Available at cost pricing to participating businesses.

6. Sponsorship Opportunities

Gain premium exposure through sponsorship packages.

Why It Works

  • Proven Success: Sold out every year, with growing attendance and strong visitor engagement.
  • Amazing App: A next-level tool connecting visitors with businesses:
    •  Real-time directions, business descriptions, and gamified activities to boost engagement.
    • Showcases your offerings and ensures visitors make it to your location.
  • Year-Round Demand: Guests ask for more mermaid activities and places to go. Participating ensures they’ll come to see you.
  • Interactive Attractions: Visitors will walk between the Aquatarium and Arts Hub, stopping at participating businesses along the way.
  • Strong Partnerships: Collaborations with the BIA, Chamber, and Tourism amplify exposure and community reach.

Get Involved

Contact us to confirm your participation and start planning your Mermaid March Break engagement!

Thomas Harder
Executive Director

613-342-2869

Aquatarium
Email: tharder@aquatarium.ca